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How to use Wechat to do a good job in coffee shop marketing

How to use Wechat to do a good job in coffee shop marketing

First, lack of personalized communication and service, although many coffee shop owners realize the advantages of Wechat marketing and have begun to use Wechat to sell their products, but they have not invested energy to manage and make full use of this platform, just by sending some store information and product sales information every day, the audience is not obvious and lacks the personality of their own coffee shop.

2015-04-10
Coffee bar management rules and regulations-job responsibilities of coffee shop attendants

Coffee bar management rules and regulations-job responsibilities of coffee shop attendants

The following content is for reference, please modify it according to the actual situation! A, coffee shop attendant job responsibility * coffee shop attendant job responsibility 1, consciously abide by the rules and regulations in the coffee shop, work arrangement 2, letter form end installation, generous appearance, neat dress, address to participate in various regular meetings. 3. Do a good job of environmental hygiene in the area of responsibility as required. 4. Make various supplements to tableware so that

2015-08-13
M27 coffee machine how to do a good job of daily maintenance and maintenance?

M27 coffee machine how to do a good job of daily maintenance and maintenance?

About M27 coffee machine In the last article, the author simply shared its startup and shutdown process, today again take this opportunity to share with you the daily maintenance and maintenance knowledge of this coffee machine, I hope to help you.

2014-07-25
The engineer couple gave up their well-paid jobs to open a coffee shop

The engineer couple gave up their well-paid jobs to open a coffee shop

The boss and his wife Matthew and Mia used to be engineers. After working for a few years, they decided to open a coffee shop and give up their high-paying jobs. Although it was a hard process from open-air hawking to owning their own storefront, Matthew said, "it's a taste of happiness."

2014-06-04
Key coffee shop experience in hiring good staff

Key coffee shop experience in hiring good staff

Hiring and managing employees is an aspect in which most enterprises invest considerable energy, but the management effect is very limited. Usually, the employment of employees is a passive process, there is no plan in advance, and recruitment is usually started when there is a shortage of staff. This way of dealing with recruiters has set the tone on the relationship between the company and its employees, which is a lack of strategy and

2015-06-23
The second cup of coffee analyzes your workplace skills

The second cup of coffee analyzes your workplace skills

If you've been in the workforce for a while and have had a modicum of success at work, but you hit a ceiling and want to jump ship, you should sit down for a second cup of coffee. At coffee time, you need to ask yourself: What caused the ceiling? Institution, capability, or trust? If it is a system reason, it is necessary to analyze the trend of system development and analyze the system.

2014-08-22
Five things you should never do to open a coffee shop

Five things you should never do to open a coffee shop

Taboo opened with good quality and low price, and then changed beyond recognition for the coffee shop, a good beginning is half the success, but if you want to make the coffee shop comprehensive and long-term development, it is even more important to ensure the long-term quality and reputation. A good start can attract customers well, but with the passage of time, if the prices and coffee quality at the beginning of the business cannot be well maintained,

2016-05-24
Starbucks China partner recruitment criteria: coffee lovers are the most popular

Starbucks China partner recruitment criteria: coffee lovers are the most popular

Starbucks refers to employees as partners, and employee recruitment is called partner recruitment. There are no professional, gender, age restrictions, as long as they are willing to join the cause, people who are passionate about coffee are the most popular partners. During the interview, Zhao Wei will ask job seekers to describe themselves as customers who have experienced the worst service experience, and to be considerate of others and share what they would do if they were a clerk.

2014-04-27
Five taboos of coffee shop management

Five taboos of coffee shop management

Bogey started business with good quality and low price, and later changed beyond recognition. For the coffee shop, a good beginning is half the success, but if the coffee shop is to develop in an all-round way, it is even more important to ensure the long-term quality and reputation. A good start can attract customers well, but over time, if prices and coffee quality at the start of the business cannot be well maintained.

2015-03-28
Five taboos to run a coffee shop

Five taboos to run a coffee shop

Bogey started business with good quality and low price, and later changed beyond recognition. For the coffee shop, a good beginning is half the success, but if the coffee shop is to develop in an all-round way, it is even more important to ensure the long-term quality and reputation. A good start can attract customers well, but over time, if prices and coffee quality at the start of the business cannot be well maintained.

2014-12-20
Human resources management and allocation of certified baristas to be run by the owner of the coffee shop

Human resources management and allocation of certified baristas to be run by the owner of the coffee shop

Lack of experience leads to poor customer experience, it is difficult to train regular customers; due to unprofessional, do not pay attention to quality, excessive cost control leads to inferior products, poor customer experience, and affect coffee shops irreparable business decision-making mistakes; seemingly inconspicuous problems like this actually exist in most coffee shops, today we are going to talk about hiring and managing staff in cafes. Usually coffee

2016-07-01
The taboos of starting a Cafe five taboos of opening a coffee shop

The taboos of starting a Cafe five taboos of opening a coffee shop

Bogey started business with good quality and low price, and later changed beyond recognition. For the coffee shop, a good beginning is half the success, but if the coffee shop is to develop in an all-round way, it is even more important to ensure the long-term quality and reputation. A good start can attract customers well, but over time, if prices and coffee quality at the start of the business cannot be well maintained.

2015-05-18
How to do a good job of steaming Bloom, the key technology of hand-made coffee

How to do a good job of steaming Bloom, the key technology of hand-made coffee

Steaming, which is often expressed as "Bloom" in English instructions, refers to the preparatory action of wetting a small amount of hot water evenly on the surface of coffee powder before formal water injection. There are two purposes of steaming: first, to release the gas in the coffee particles (mainly carbon dioxide). Generally speaking, the closer it is to the baking time, the more bubbles usually occur during prepreg. However, the baking degree is higher.

2015-01-08
Forum on the Development of Coffee Industry in Lincang City, Yunnan Province

Forum on the Development of Coffee Industry in Lincang City, Yunnan Province

The symposium on the development of coffee industry in Lincang City was held in Zhenkang County. The meeting analyzed and summarized the development of coffee industry in 2013, listened to relevant experts' lectures on the analysis of coffee development trends at home and abroad, discussed the development measures of coffee industry in Lincang City, and discussed the development goals of coffee industry in 2014.

2014-07-14
Realizing the Coffee Dream with a Fat truck

Realizing the Coffee Dream with a Fat truck

What will be the 30-year-old gift given by a girl to herself? A necklace, a designer bag, or the most popular smart phone nowadays? Lu Kaizheng, who resigned from her job as marketing director in 1973, gave herself a fat truck loaded with her coffee dream. "I want to work hard for what I really want to do," she said, starting from January last year.

2015-04-15
Baristas are made in this way. it's not easy to be a good barista.

Baristas are made in this way. it's not easy to be a good barista.

It is not easy to be a good barista. Technology is the most basic skill of baristas, and coffee quality should come first. Deng Xuran honed himself like a devil for this. In the first class, the teacher told her that she could no longer eat heavy food such as greasy, sour and spicy food, and that she immediately quit to keep the taste buds clear. Is there any time to put up with it and want to break the precepts? Unexpectedly, Deng Xuran

2015-09-07
Five things you should never do to open a coffee shop

Five things you should never do to open a coffee shop

Taboo opened with good quality and low price, and then changed beyond recognition for the coffee shop, a good beginning is half the success, but if you want to make the coffee shop comprehensive and long-term development, it is even more important to ensure the long-term quality and reputation. A good start can attract customers well, but with the passage of time, if the prices and coffee quality at the beginning of the business cannot be well maintained,

2016-05-24
The job responsibilities of the bar director Coffee basic knowledge

The job responsibilities of the bar director Coffee basic knowledge

Many of the friends considered are very proficient in the bar management department. 1. According to the company's guidelines, safeguard the company's interests, support the company's rules and regulations, and actively promote the use of the company's materials and equipment. obey the arrangement of the manager in the store and be responsible for the overall affairs of the bar. 2. The bar staff can be allocated reasonably and arranged uniformly. 3. Yes

2015-04-22
Company white-collar workers give up their jobs to open cafes, home shops and homestays, just to make life more interesting

Company white-collar workers give up their jobs to open cafes, home shops and homestays, just to make life more interesting

I have never thought of success as doing what I like to see people I like to say what I want to say. An interesting life. Zi Yue and Joseph used to be serious office workers in high-end office buildings. They worked hard for many years and achieved little success. A few years ago, they resigned from their jobs and rented a dilapidated courtyard in Caochang Village outside Beijing's Fifth Ring Road to open their own dream cafe. two

2015-11-20
Ten things to be aware of before opening a coffee shop

Ten things to be aware of before opening a coffee shop

1. Does the operator need to clean the table? Have you washed the dishes? Is the waiter in place? Do long-standing and difficult customers get priority care? Do you keep busy at all times? Is it possible to work 12 hours a day, 7 days a week? Unless you hire a professional manager, you must manage every detail in the cafe. Only by doing every little thing well can you do it for

2015-01-05
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